Our lead generation strategies tap into the existing traffic sources on the internet

2020 Home Service State of Lead Generation Report

Our lead generation strategies tap into the existing traffic sources on the internet. The phones started ringing immediately and they were good leads! You can listen to all of the calls and their customer support is very responsive. I’d recommend them to anyone who wants to increase their business. These profiles, along with a Facebook business page, will be properly set up for you so you can promote special offers to attract potential clients. If you’ve got a marketing budget, definitely give Google Ads and the Google Display Network a try.

What Should You Do After Receiving a Job Offer?

Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your business name and phone number. It’s always a good idea to work with a home services marketing agency and let a home services SEO expert get you up and running. When you contact potential clients, be sure to have a professional attitude and make sure that your rates are competitive. If you can provide a good service at a reasonable price, you’re likely to get more business in the future. Lead distribution systems are used to efficiently deliver home service leads to agents.

Google Ads Vs Facebook Ads: Which Is Best for Your Marketing Spend?

If you want to really make an impact then you need to consider the entire process for contractor web design from end-to-end before you get started. That’s why we’ll use this first phase to get to know everything we need to know so that when we’re ready to pull the trigger on your contractor lead generation campaign, we hit the bullseye. We get customers in your area through search engine marketing, online directory sites, social media advertising, mobile apps, and even through offline avenues such as direct mailers. We’ve talked about using HomeAdvisor, Angi, Thumbtack and CraftJack for leads before, and all of them should be treated with caution.

93% say they read local business reviews to get a sense of its quality, and 72% say they won’t take any steps toward purchasing before reading reviews from other customers. Like referrals, online reviews and testimonials are a lead gen powerhouse, allowing you to leverage praise from happy customers to lock down new deals. While many businesses have developed a good system for directories and it now accounts for a significant portion of their revenue others have really been burned by directories. While BuildZoom has nowhere near the traffic of a HomeAdvisor- many reviews have claimed that the leads have been higher quality and higher qualified. This is a lower pricing model which focuses on contractors who may specialize in more small/one-off jobs like tune-ups or installations.

Yelp is free to use — you can create your account, as well as interact with reviewers for no charge. Start with a pay-as-you-go account and then move onto a subscription if it’s driving results for you. From one perspective, you can look at NextDoor as a social media platform only, like Facebook.

Pricing Structure and Cost Per Lead

But we get paid a % on the backend sales revenue, typically its around 5%. Because we only get paid if you make profit, and it avoids us being able to send over any old lead, we must joint venture together to create good quality. Wondering what our lead generation company can do for your business? Not only do we generate more leads but we generate quality leads.

A good example would be lawn care, cleaning, painting, plumbing, HVAC, etc.. Angi acts as a directory- where customers can get connected with contractors that fit the needs for their mylasermarketing project. Unfortunately for many honest contractors, there is a TON of sketchy businesses out there that often under bid projects while leaving their customers high and dry.

Get high-quality leads and jobs

Compare that to what you’re paying on average for home service leads from other sources to determine if this is a viable solution for you. Unlike paid leads, organic leads are not advertising or marketing messages that have been pushed on to potential customers. Instead, they are people who have discovered your company through a third-party source and decide to do business with you. AsAngie’s Listis free for businesses to join, it’s worth claiming or listing your company.

Though telemarketing was once a good channel for home services lead generation, many people now block unwanted calls. However, there are still companies out there that will telemarket for you and set up appointments with potential home services customers. Paired with home services SEO and professional home services website design, this is a powerful lead generation strategy.